NEW YORK (Aug. 26, 2022) – Brixmor Property Group Inc. (NYSE: BRX) and Live! Hospitality & Entertainment, a division of The Cordish Companies, have signed an agreement to bring best-in-class immersive dining and entertainment to Pointe Orlando. Located on International Drive, Pointe Orlando is just a short drive from Orlando, Florida’s major theme parks, and across the street from the Orange County Convention Center.
Live! Hospitality & Entertainment plans to develop approximately 36,000 square feet of immersive indoor and outdoor space anchored by nationally acclaimed concepts Sports & Social and PBR Cowboy Bar, as well as an incredible outdoor Live! Plaza will serve as the living room of the community, offering a year-round gathering place for special events, live music, sports watching, and festivals. Two additional concepts will be announced at a later date. The target opening date for the new immersive dining and entertainment hub is 2024.
“We are proud to work with Brixmor Property Group to bring a world-class immersive dining and entertainment experience to Pointe Orlando. The caliber of Brixmor’s industry leadership, the celebrated reputation of Pointe Orlando and the evolvement of the heart of Orlando’s tourism corridor make this a game-changing development,” stated Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment.
Sports & Social and PBR Cowboy Bar venues are located in high-profile entertainment and lifestyle districts, world-class casino resort destinations, and adjacent to professional sports stadiums around the country. Together, the concepts have nearly 20 locations nationwide including The Battery adjacent to Truist Park in Atlanta; Ballpark Village adjacent to Busch Stadium in St. Louis; Texas Live! in the Arlington Entertainment District; and Live! Casino & Hotel Philadelphia in the South Philadelphia Sports Complex.
Raising the Sports Bar
Sports & Social is a powerhouse restaurant and bar concept that brings elevated food and drink offerings, premier sports watching, live music, and social games all under one roof. Guests can expect a full menu of made-from-scratch gameday favorites, curated cocktails and specialty drinks, including its signature Crush selection, and a variety of beer from national brews and local favorites. Sports & Social will host special food-focused events throughout the week including a can’t-miss brunch experience on Saturdays and Sundays featuring its famous #brunchtails table drinks and menu favorites like avocado toast, savory breakfast skillets, and its signature Chicken & Bliss.
The venue will feature one of the best sports watching experiences in the region with its premier game-day Sports Watch activations. Outfitted with state-of-the-art technology, the space will boast an impressive LED display at its centerpiece that will show multiple games and sporting events at once. Guests will also be able to enjoy live music throughout the week, as well as a wide variety of social games such as skee-ball, foosball, pop-a-shot, arcade games, shuffleboard, and Beirut. Sports & Social will have ample seating inside and out, including multiple signature bars, as well as an indoor/outdoor bar that flows out to the Live! Plaza.
Each location of Sports & Social has been uniquely designed with careful attention to every detail by some of the highest profile firms in the world including ICRAVE, Jeffrey Beers International and Knauer Incorporated. Sports & Social at Pointe Orlando is being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm. Based in Miami and New York City, ICRAVE has been leading the design for Sports & Social’s growth nationally.
An Electric Combination of 'Cowboy Cool' and Big-Time Entertainment
Born from America’s original extreme sport, the iconic PBR Cowboy Bar lives up to its legendary namesake, Professional Bull Riders, which embodies toughness, determination, and a true spirit of independence. PBR Cowboy Bars fuse that spirit with first-class hospitality, bringing an authentic country western experience that marries an electric combination of ‘cowboy cool’ and big-time entertainment.
“Our PBR Cowboy Bar concept continues to expand thanks to staying true to our brand and an extraordinary partnership with Live! Hospitality & Entertainment,” said PBR CEO and Commissioner Sean Gleason. “PBR Cowboy Bars are now located in 10 cities around the country. It is incredibly exciting for our brand and for our fans to expand our Cowboy Bar concept to Florida.”
The venue will feature a professionally endorsed mechanical riding bull, multiple signature bars, and private VIP booths, offering an incredible venue for celebrating special occasions and hosting private events. The soul of PBR Cowboy Bar comes alive through its great entertainment, the best in country music, and its rich traditions. PBR Cowboy Bar venues have welcomed some of the biggest names in country music including Luke Bryan, Old Dominion, and Justin Moore. Additionally, each PBR Cowboy Bar recognizes Freedom Friday, a night of appreciation once a month for all military personnel, veterans, first responders and public service members.
“Pointe Orlando is a welcoming and unique immersive dining and entertainment destination that embraces sophisticated fun with or without the kids. In addition to our current food and beverage and entertainment offerings, Sports & Social, PBR Cowboy Bar and the outdoor Live! Plaza will elevate the overall experience to new heights and will set a new standard on I-Drive and beyond for locals and visitors to the Orlando area,” said James Taylor, CEO and President of Brixmor Property Group.
Adjacent to the Orange County Convention Center on International Drive, The Pointe in Orlando is an open-air entertainment destination featuring local and brand-name restaurants and bars, including The Capital Grill, Maggiano’s Little Italy, The Oceanaire Seafood Room and The Hampton Social. Entertainment options include Orlando’s only Main Event Entertainment, WonderWorks, Improv Comedy Club, and Blue Martini.
For more information, visit www.pointeorlando.com. For more information on Sports & Social and PBR Cowboy Bar, please visit www.sportsandsocial.com and www.pbrcowboybar.com. For leasing information on The Pointe, visit here or contact Christopher Ralph at Christopher.Ralph@brixmor.com.
